Penguin Random House

How They Broke Britain

For a book as bold and brazen as James O’Brien’s How They Broke Britain, we needed to pull something audacious out of the bag, and Penguin Random House allowed us to run wild with guerrilla placemaking activations…

By day, we stamped the Capital in orange plaques for each of the people lambasted throughout the book; our way of flipping the idea of the classic blue commemorative plaque on its head. By night, pointed slogans were projected onto buildings around Westminster and London Bridge, highlighting who O’Brien believes has been complicit in creating the current political climate we live in.

We love any opportunity to use our space invading skills in innovative (and mischievous!) ways, and guerrilla placemaking activations such as this one allow us to flex those muscles!

_{Photos credit:}_{Pete Landers}

Orange plaque attached to the railing of a bridge, with a London taxi driving by in the foreground and the Houses of Parliament visible in the background

Orange plaque attached to a metal wall with a male TfL staff member looking towards the plaque.

Orange plaque attached to a green wall surface with

Evening view of the London Eye lit up pink, with City Hall to the right showing a projection of the words #HowTheyBrokenBritain across the building

Evening view of the Houses of Parliament with a projection on a nearby wall

Evening view of the Shard with a projection on a nearby building. A figure can be seen taking a photograph of the projection from street level

Orange plaque on a column with a male and a female sitting in front of it

Orange plaque attached to a post in front of Trafalgar Square with a pair of hands holding a mobile phone in front of it taking a photo

Penguin Random House

How They Broke Britain

Front exterior of San Patrie tattoo studio

For a book as bold and brazen as James O’Brien’s How They Broke Britain, we needed to pull something audacious out of the bag, and Penguin Random House allowed us to run wild with guerrilla placemaking activations…

By day, we stamped the Capital in orange plaques for each of the people lambasted throughout the book; our way of flipping the idea of the classic blue commemorative plaque on its head. By night, pointed slogans were projected onto buildings around Westminster and London Bridge, highlighting who O’Brien believes has been complicit in creating the current political climate we live in.

We love any opportunity to use our space invading skills in innovative (and mischievous!) ways, and guerrilla placemaking activations such as this one allow us to flex those muscles!

_{Photos credit:}_{Pete Landers}

Close up of old interior brick work

Close up of hanging Edison light bulbs with Buster & Punch fittings.

Evening view of the Houses of Parliament with a projection on a nearby wall

Close-up of bookshelf and brick wall with tattoo books and stainless steel cable trunking on the wall

Close-up of white kitchen cabinets and black Buster & Punch handles, with black tiling and black grout underneath

Upward shot of ceiling showing black RSJ

Close up of old interior brick work

Close up of old interior brick work

Penguin Random House

How They Broke Britain

A front shot of 4 juice bottles, two orange, two red.

For a book as bold and brazen as James O’Brien’s How They Broke Britain, we needed to pull something audacious out of the bag, and Penguin Random House allowed us to run wild with guerrilla placemaking activations…

By day, we stamped the Capital in orange plaques for each of the people lambasted throughout the book; our way of flipping the idea of the classic blue commemorative plaque on its head. By night, pointed slogans were projected onto buildings around Westminster and London Bridge, highlighting who O’Brien believes has been complicit in creating the current political climate we live in.

We love any opportunity to use our space invading skills in innovative (and mischievous!) ways, and guerrilla placemaking activations such as this one allow us to flex those muscles!

_{Photos credit:}_{Pete Landers}

Upward view from the ground of the drinks cart branded in the Turin Locke branding

GIF of EdnaEdna team dancing next tot he Turin Locke branded juice card

GIF of EdnaEdna team dancing next tot he Turin Locke branded juice card

GIF of EdnaEdna team dancing next tot he Turin Locke branded juice card

A-board sign inI the Turin Locke branding reads "Say Hi. Grab a juice"

GIF of one of the EdnaEdna team shaking a bottle of juice

Close up shot of scattered pink leaflets made from Seed Paper branded in Turing Locke branding with the message "we're putting down roots in Cambridge"

Close up shot of scattered pink leaflets made from Seed Paper branded in Turing Locke branding with the message "we're putting down roots in Cambridge"

Penguin Random House

How They Broke Britain

Orange plaque on a column with a male and a female sitting in front of it

For a book as bold and brazen as James O’Brien’s How They Broke Britain, we needed to pull something audacious out of the bag, and Penguin Random House allowed us to run wild with guerrilla placemaking activations…

By day, we stamped the Capital in orange plaques for each of the people lambasted throughout the book; our way of flipping the idea of the classic blue commemorative plaque on its head. By night, pointed slogans were projected onto buildings around Westminster and London Bridge, highlighting who O’Brien believes has been complicit in creating the current political climate we live in.

We love any opportunity to use our space invading skills in innovative (and mischievous!) ways, and guerrilla placemaking activations such as this one allow us to flex those muscles!

_{Photos credit:}_{Pete Landers}

Orange plaque attached to the railing of a bridge, with a London taxi driving by in the foreground and the Houses of Parliament visible in the background

Evening view of the London Eye lit up pink, with City Hall to the right showing a projection of the words #HowTheyBrokenBritain across the building

Orange plaque attached to a metal wall with a male TfL staff member looking towards the plaque.

Orange plaque attached to a green wall surface with

Evening view of the Houses of Parliament with a projection on a nearby wall

Evening view of the Shard with a projection on a nearby building. A figure can be seen taking a photograph of the projection from street level

Penguin Random House

How They Broke Britain

For a book as bold and brazen as James O’Brien’s How They Broke Britain, we needed to pull something audacious out of the bag, and Penguin Random House allowed us to run wild with guerrilla placemaking activations…

By day, we stamped the Capital in orange plaques for each of the people lambasted throughout the book; our way of flipping the idea of the classic blue commemorative plaque on its head. By night, pointed slogans were projected onto buildings around Westminster and London Bridge, highlighting who O’Brien believes has been complicit in creating the current political climate we live in.

We love any opportunity to use our space invading skills in innovative (and mischievous!) ways, and guerrilla placemaking activations such as this one allow us to flex those muscles!

_{Photos credit:}_{Pete Landers}

Orange plaque attached to the railing of a bridge, with a London taxi driving by in the foreground and the Houses of Parliament visible in the background

Orange plaque attached to a metal wall with a male TfL staff member looking towards the plaque.

Orange plaque attached to a green wall surface with

Evening view of the London Eye lit up pink, with City Hall to the right showing a projection of the words #HowTheyBrokenBritain across the building

Evening view of the Houses of Parliament with a projection on a nearby wall

Evening view of the Shard with a projection on a nearby building. A figure can be seen taking a photograph of the projection from street level

Orange plaque on a column with a male and a female sitting in front of it

Orange plaque attached to a post in front of Trafalgar Square with a pair of hands holding a mobile phone in front of it taking a photo

Orange plaque placed on a wall with a red London phone box to the left of it