We took Soho by storm over the Easter Weekend, putting on an interactive 'art' exhibition in support of DesignMyNight's ‘Art of Going Out’ hospitality awards.
We kicked things off with a private press night before opening doors to the public for 2 jam packed ticketed days of Whitebox cocktails and interactive art; from meandering around a queue that led to nowhere, to adding a brush stroke to a collective London-themed canvas artwork, each piece offered something unique and linked to one of the 12 awards categories.
From ideation through to production, EDNAEDNA handled everything start to finish including some high impact pre-event marketing to generate buzz!
Check out our Instagram reel for a quick snapshot of the weekend.
What Katie Kirwan, Head of Brand and B2C for DesignMyNight, had to say about us:
EDNAEDNA set the standard high for creativity and execution in their area and we truly can't wait to work with them again. From the start of our project to the finish, George, Tash and the team were productive, proactive and professional. From working through creative suggestions to managing the workforce and weekend experience, we felt in safe hands throughout, constantly updated on the status of the project, giving us peace of mind. I have nothing but praise, and can safely say that not only as a client were we impressed, our audience and attendees for the pop-up were too.
Photos credit: Nathan Garland
We took Soho by storm over the Easter Weekend, putting on an interactive 'art' exhibition in support of DesignMyNight's ‘Art of Going Out’ hospitality awards.
We kicked things off with a private press night before opening doors to the public for 2 jam packed ticketed days of Whitebox cocktails and interactive art; from meandering around a queue that led to nowhere, to adding a brush stroke to a collective London-themed canvas artwork, each piece offered something unique and linked to one of the 12 awards categories.
From ideation through to production, EDNAEDNA handled everything start to finish including some high impact pre-event marketing to generate buzz!
Check out our Instagram reel for a quick snapshot of the weekend.
What Katie Kirwan, Head of Brand and B2C for DesignMyNight, had to say about us:
EDNAEDNA set the standard high for creativity and execution in their area and we truly can't wait to work with them again. From the start of our project to the finish, George, Tash and the team were productive, proactive and professional. From working through creative suggestions to managing the workforce and weekend experience, we felt in safe hands throughout, constantly updated on the status of the project, giving us peace of mind. I have nothing but praise, and can safely say that not only as a client were we impressed, our audience and attendees for the pop-up were too.
Photos credit: Nathan Garland
We took Soho by storm over the Easter Weekend, putting on an interactive 'art' exhibition in support of DesignMyNight's ‘Art of Going Out’ hospitality awards.
We kicked things off with a private press night before opening doors to the public for 2 jam packed ticketed days of Whitebox cocktails and interactive art; from meandering around a queue that led to nowhere, to adding a brush stroke to a collective London-themed canvas artwork, each piece offered something unique and linked to one of the 12 awards categories.
From ideation through to production, EDNAEDNA handled everything start to finish including some high impact pre-event marketing to generate buzz!
Check out our Instagram reel for a quick snapshot of the weekend.
What Katie Kirwan, Head of Brand and B2C for DesignMyNight, had to say about us:
EDNAEDNA set the standard high for creativity and execution in their area and we truly can't wait to work with them again. From the start of our project to the finish, George, Tash and the team were productive, proactive and professional. From working through creative suggestions to managing the workforce and weekend experience, we felt in safe hands throughout, constantly updated on the status of the project, giving us peace of mind. I have nothing but praise, and can safely say that not only as a client were we impressed, our audience and attendees for the pop-up were too.
Photos credit: Nathan Garland
We took Soho by storm over the Easter Weekend, putting on an interactive 'art' exhibition in support of DesignMyNight's ‘Art of Going Out’ hospitality awards.
We kicked things off with a private press night before opening doors to the public for 2 jam packed ticketed days of Whitebox cocktails and interactive art; from meandering around a queue that led to nowhere, to adding a brush stroke to a collective London-themed canvas artwork, each piece offered something unique and linked to one of the 12 awards categories.
From ideation through to production, EDNAEDNA handled everything start to finish including some high impact pre-event marketing to generate buzz!
Check out our Instagram reel for a quick snapshot of the weekend.
What Katie Kirwan, Head of Brand and B2C for DesignMyNight, had to say about us:
EDNAEDNA set the standard high for creativity and execution in their area and we truly can't wait to work with them again. From the start of our project to the finish, George, Tash and the team were productive, proactive and professional. From working through creative suggestions to managing the workforce and weekend experience, we felt in safe hands throughout, constantly updated on the status of the project, giving us peace of mind. I have nothing but praise, and can safely say that not only as a client were we impressed, our audience and attendees for the pop-up were too.
Photos credit: Nathan Garland
We took Soho by storm over the Easter Weekend, putting on an interactive 'art' exhibition in support of DesignMyNight's ‘Art of Going Out’ hospitality awards.
We kicked things off with a private press night before opening doors to the public for 2 jam packed ticketed days of Whitebox cocktails and interactive art; from meandering around a queue that led to nowhere, to adding a brush stroke to a collective London-themed canvas artwork, each piece offered something unique and linked to one of the 12 awards categories.
From ideation through to production, EDNAEDNA handled everything start to finish including some high impact pre-event marketing to generate buzz!
Check out our Instagram reel for a quick snapshot of the weekend.
What Katie Kirwan, Head of Brand and B2C for DesignMyNight, had to say about us:
EDNAEDNA set the standard high for creativity and execution in their area and we truly can't wait to work with them again. From the start of our project to the finish, George, Tash and the team were productive, proactive and professional. From working through creative suggestions to managing the workforce and weekend experience, we felt in safe hands throughout, constantly updated on the status of the project, giving us peace of mind. I have nothing but praise, and can safely say that not only as a client were we impressed, our audience and attendees for the pop-up were too.
Photos credit: Nathan Garland
